Dear Joseph Smith,
Depending on which product you “saw on the website” the processes may differ – this post was about the “FOREVER Multi-Trans”.
Generally speaking, products for wood application need more heat or a longer pre-press to heat up the wood surface for the transfer.
To make sure the settings here are not referring to different products and thus confuse people, please write me a direct e-mail, so I can help you solve your problem. (email@example.com)